Pull-ke Project

Logo & Brand Identity

We were asked to propose a logo and image for a fermented drink similar to a Kombucha called Pulque. The brand name proposed at that time was Pull-keh.

Pulque is an alcoholic beverage made from the fermented sap of the maguey (agave) plant. It has been produced by different indigenous communities in Central Mexico for thousands of years.

Fermented foods and beverages have many benefits, improves digestion, balance good vs. bad gut bacteria, boosts nutritional intake, controls weight, fortifies the immune system to name a few.

This was the proposed image for the brand.

Design for Printing

We were also asked to develop a proposal for a label and/or packaging for the Pull-Ke Drink. We proposed the use of cans, similar to some Kombucha Drinks.