Logo and Brand Identity
Luna Wellness is a new business project developed by Lorena, a experienced Yoga Teacher and Alternative Nutritionist Consultant. She is offering a program for improving your life style, based on a nutritional guidance, life coaching, yoga routines, etc.
The logo developed by CBYP was inspired by a moon and a lotus flower as the main elements of the logo. The lotus flower is a symbol of purity, enlightenment, self-regeneration, and rebirth. These characteristics are perfect for the Luna Wellness concept.
We then decided to include an element that can provide a sense of health and nature, and decided to include some leaves.
And at the bottom of the logo, we included the third eye chakra, which defines the ability to focus and see the big picture.
We worked with the client to define typography and a color pallet.
CBYP finally delivered a Brandbook with detailed instructions on how to use the logo, typographies, colors, etc., to be used for all its business communications. You can find attached this Brandbook in the following link.